Mission & Vision
At Claris Company, our mission is to craft mirrors that embody clarity, light, and brilliance—bringing sophistication and inspiration to interiors. Rooted in the meaning of "Claris," we aim to redefine mirrors as artistic focal points that illuminate and elevate spaces through exceptional craftsmanship and innovative design.
Our vision is to lead the global luxury design market, transforming mirrors into works of art that inspire creativity and set new standards of excellence. With clarity and refinement at our core, we strive to illuminate every space.
Our Leadership Team
Our team is made up of visionaries, builders and operators, who bring years of experience in design, business development, and innovation to Claris Company. Together, we are dedicated to redefining the role of mirrors in modern interiors.
Eugene Ishchak
Founder, President
Eugene Ishchak is an experienced leader specializing in brand strategy, marketing, business development, and operational management. With expertise in launching innovative products, optimizing processes, and building impactful brands, Eugene plays a pivotal role in shaping Claris Company’s vision. His forward-thinking approach drives the company’s mission to set new standards in luxury design.
Geoff Massingberd
Strategic Advisor, Global Business Development
Geoff Massingberd is a seasoned Fortune 500 executive with extensive expertise in global strategy, business development, and operational excellence. With leadership roles at Mattel and Nestlé, he has expanded markets across five continents and built strategic partnerships for iconic brands. Geoff’s insight empowers Claris Company to scale operations, foster collaborations, and drive innovation in luxury design.
Brian McLaughlin
Strategic Advisor, Leadership and Strategy
Brian McLaughlin brings over 30 years of leadership experience in healthcare, retail, and lifestyle industries. With senior roles at McKesson Canada, Rexall Pharmacy Group, and Roots, he has driven organizational growth and developed high-performing teams. Brian’s expertise in leadership development and strategic alignment strengthens Claris Company’s foundation for innovation and long-term success.
Sasha Kaplun
Strategic Advisor, Capital Markets and Growth Strategy
Sasha Kaplun has over 17 years of expertise in capital markets, including trading, equity research, private equity, and investment banking. As a former partner at Clarus Securities, he led over $700 million in financing and provided strategic advisory across sectors like technology and healthcare. Sasha’s financial acumen and industry insight guide Claris Company’s growth and market expansion initiatives.